Tag: Advertising

My New Page Rank

Over the last week or so the current round of Google page rank (PR) updates have been rolled out. And ChrisBrandrick.com went from a 0 to a page rank of 4.

For those of you unfamiliar with page rank, it is Google’s method of rating the importance of a website within the web as a whole. So for example a site with more presence and links will supposedly be ranked higher than those without. Google explains Page Rank like so:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

Now many debate that the Google Page Rank may not be as important as it once was, especially to advertisers, but it still holds value and is a small indication as to whether your site is making an impact on the web. With this in mind, I’m celebrating the fact, so for the month of August advertising on ChrisBrandrick.com is only $10. $10 gets you one months exposure on the right sidebar in the available 125×125 spot. Interested? Just drop me an email at chrisbrandrick@gmail.com or leave a comment.

Good Connection News!

Finally! I have finally been given a date as to when my Broadband will be connected, and its just under 4 days away. My connection will go active on the 19th, which is pretty much a month since I moved, which is frankly ridiculous but hey it’s nice to finally know when things will all be connected!

Once the connection is active normal blogging will resume here at ChrisBrandrick.com along with new opportunities to get your site reviewed or advertised here, so keep a look out for that. In the mean time if your interested in advertising on my blog the 125×125 spot on the right sidebar is soon to be available at a cost of $17 USD’s a month, so if you want in or just want to ask any questions get the early bird email to me now at: chrisbrandrick@gmail.com. It will be nice to return back online to a few emails from my readers!

See you on Monday!

Facebook Advertising

I recently posted about my domain, gtafour.co.uk and the plans to advertise it via Facebook. Due to me having doubts as to the viability of Facebook as an advertising platform and me having read mixed results on other blogs, I approached trying Facebook as more of an experiment, testing the water to see what results can be gained on a small scale.

For those of you unfamiliar with how advertising on Facebook works, you of course need a Facebook account to begin with, from here navigate to Facebook’s advertising section and follow the on screen instructions. Including such obvious data as your destination URL, target audience and so on. You also get the chance to choose between pay per click or pay per view. I chose pay per click. Also within this section you get to set a price on how much each pay per click will set you back, and your daily limit, this enables a control on your spending and is a good way to get the most out of your budget.

GTA Facebook AdDesigning an advert is somewhat limited on Facebook, but keeping in style with the site, this may be deemed positive ornegative, that just depends on your views on advert effectiveness. As can be seen on the left is the advert which I created and ran on Facebook, I included the games boxart as the advert image, along with some relevant text. Once you have completed this advert creating process, the advert must get approved by Facebook staff, mainly to see if the adverts content is suitable for age range I targeted (18 – 30 UK Males). To my surprise the advert got approved very quickly.

I ran the advert for two days with a tiny budget of $5 per day. The advert gained 34,462 impressions and out of all those impressions a mere 21 clicks. That’s (a rough) average of 1 click every 1,600 impressions. Personally I think that’s pretty poor, but I expected the results to be far from great, as I go on Facebook to catch up on what my friends are up to….

I doubt I would use Facebook again for advertising, but I think this advertising model sure could work for other types of sites. Do any you have any experiences with Facebook advertising? If so just drop us a comment.

Trying Kontera

Kontera is an advertising service which displays in-text links via a custom technology called ContentLink. Kontera Content Link (once installed) will scan your blog pages for contextually relevant keywords and then automatically turn those into links to advertisers, thus earning you the blog owner money.

I decided to give Kontera a try as not only do I plan to monetize this blog fully before the year is out, but also because an additional level of customization was available via Karol Krizka’s Kontera plugin for WordPress. This plugin will allow you to pick and choose which blog posts you will allow Kontera ads to display on, so say for example you are publishing a paid review or an article and you do not want it to have Kontera ads on it, you simply select not to when posting. This allows great flexibility and gives you control over where ads appear.

Having Kontera installed will hopefully bring in some welcome income and all at no additional effort.

Smorty

I recently outlined my plans to be making £100 ($200) per month from this blog by the end of 2008, and although this may not seem like much to some bigger bloggers, I think its a realistic goal that I have good chance of reaching.

In order to monetize my blog I decided to sign up for ;
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Say hello to Entrecard

If you have never visited ChrisBrandrick.com there is a good chance you are here thanks to Entrecard, but if you are here wondering what Entrecard is then this blog post sets out to explain this new ‘Web 2.0’ service.

Entrecard (www.entrecard.com) is a recently launched website which offers the opportunity to share a ‘digital business card’ via your own personal blog. It’s a simple yet brilliant concept which allows site owners to widen there online horizons, find new blogs, advertise their own blog, and up their RSS count.

Upon signing up you create an advert that represents your site, and then start earning credit to use on advertising. Credit is earned via sharing your advert (entrecard/business card) on other peoples site, and when others leave there card for you to check out.

With this credit building up, it can then be used to advertise your card on a external blog of your choice (depending on several factors).

My Entrecard section can be seen on the right side of my blog under ‘Blog of the day’, so if you are already a user drop me your card! The site is growing fast and with good reason, it offers a free way to advertise and a superb way to expand your network.

Recommended.